The Olympics Surprising Knock-On Effect of Inspiring Global Media To Visit Bath!
With over 6,000 journalists expected to pass through London’s designated Media Centre in the heart of Westminster ahead of the Olympic Games, Bath Tourism Plus continues to attract the cream of London’s Olympic media to Bath. Nick Brooks-Sykes Chief Executive of Bath Tourism Plus said: “The Olympic Games are a once-in-a-lifetime opportunity to showcase Britain to the world: With massive media attention on Britain, Bath Tourism Plus is working hard to ensure that as many journalists as possible have information at their fingertips about Bath and its appeal as one of the country’s top tourism destinations.
(PICTURES: JANE AUSTEN, THE BBC'S MOST RECENT ADAPTATION OF PRIDE AND PREJUDICE)
"We are therefore working with partners to invite journalists to Bath so that they can experience our tourist attractions first-hand and then go away and write about Bath.”
Bath's famous expert in the romantic and societal faux pas', Jane Austen is drawing journalists - as the 200th anniversary of her iconic novel, Pride and Prejudice takes place this year.
Bath Tourism Plus’ production of a Jane Austen inspired itinerary for Thursday 26 July has attracted a range media, including glossy magazines, radio and broadcast outlets, online and print media – both trade and consumer - from the UK, China and South Africa.
However, many of the visiting media this summer will not have the chance to travel outside of London during their stay. So Bath Tourism Plus in partnership with the national tourism body VisitEngland aims to take Bath to the media – for just one day.
Chartering the Orient-Express British Pullman on 31 July, VisitEngland has invited up to 200 international and UK media to travel through the English countryside. Boarding the train, journalists will discover that each of the train’s ten historic carriages is occupied by a different English destination – and Bath will be represented.
Bath Tourism Plus, joined by Thermae Bath Spa, will go armed news and feature ideas, and Bath’s events schedule for the next 12months, as well as gifts and locally produced cider to both inspire and get the media talking.
Nick Brooks-Sykes Chief Executive of Bath Tourism Plus continued: “The British Pullman is a historic and iconic train that will certainly pique the interest of international media. Both the excursion and Jane Austen press trip will be a fantastic opportunity for Bath to network with visiting broadcast and print media, and to pitch non-Olympic feature ideas for this summer and beyond. Our experience shows that media awareness of Bath and North East Somerset is very positive – we just need to help with ideas for stories and supply lots of detailed information about the city so that journalists can get the message out about how Bath is a must-visit on any tourist’s itinerary”.
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